Strategic positioning and value proposition development


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Phillip Kim
Last Update October 31, 2022
5.0 /5
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About This Course

This course focuses on strategic and competitive analysis to enable entrepreneurial action. How should we position our business strategically to compete effectively? What sources of competitive advantage can we create, exploit and sustain? What capabilities do we need to launch the business, grow the business, and adapt successfully to changes in the environment?

Your Instructors

Phillip Kim

5.0/5
2 Courses
1 Review
18 Students
Phillip H. Kim is an internationally recognized expert on entrepreneurship. He studies, teaches, and advises on different aspects of how entrepreneurial ideas become reality. Specifically, his research interests include start-up processes and founding teams, institutions and entrepreneurship, cross-national differences in entrepreneurship (especially in emerging economies), technology entrepreneurship, and innovation narratives. To explore these interests, he has examined data from a variety of contexts including surveys of entrepreneurs in the U.S., Europe, and Asia; census data in Sweden; the early history of radio broadcasting; a respected technology transfer office; and a popular crowdfunding platform. Dr. Kim regularly advises entrepreneurs on issues related to launching and establishing their businesses and coaches student entrepreneurs as they start their businesses. Prior to becoming an academic, he worked as a management consultant advising businesses in the manufacturing, agriculture, professional services, and non-profit sectors. He also worked for a leading regional supermarket as an operations analyst.  
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