As the No. 1 leader in entrepreneurship for 29 consecutive years, Babson is globally recognized for our one-of-a-kind Entrepreneurial Thought and Action® (ET&A™) methodology through our conferences and classes—available both in person and online—that teach graduates, and executives to balance action, experimentation, and creativity with a deep understanding of business fundamentals and rigorous analysis as the ideal approach to creating economic and social value.

Using entrepreneurship as a way to look at the world, we can solve more than just business problems. ET&A™ is a proprietary methodology. You can apply it to innovating within a large corporation, raising a family, creating a charity, solving global social issues, or starting a business. Our courses and events teach you how to apply this proprietary method so that you can create, identify, assess, shape, and act on opportunities in a variety of contexts and organizations.

Module I – Entrepreneurship, Analytics, and Strategy of the Firm

This course provides an overview of the entrepreneurship method that will enable entrepreneurs to create, identify, assess, shape, and act on opportunities in a variety of contexts and organizations, while also introducing students to the use of analytics throughout the lifecycle of business applications. Babson’s proprietary method called Entrepreneurial Thought and Action® (ET&A™) is teachable and learnable but is not predictable. This is a results-oriented course that emphasizes early action in order to test and refine new venture concepts.

Session topics include:

• Innovation uncertainty in the corporate environment
• Design Thinking
• Shareholder Value and EVA//Multi Business Strategy in Large Corporations
• Industry Analysis
• Ecosystems and Competitive Positioning
• How Big Companies Make Decisions

Module II – Entrepreneurship & Opportunity

Entrepreneurship & Opportunity (E&O) – This course provides an overview of the entrepreneurship method that will enable you to create, identify, assess, shape, and act on opportunities in a variety of contexts and organizations. Babson’s proprietary method called Entrepreneurial Thought and Action® (ET&A™) is teachable and learnable but is not predictable. This is a results-oriented course that emphasizes early action in order to test and refine new venture concepts”

Module III – On Becoming Entrepreneurial: Context-based Entrepreneurial Action

This course drives entrepreneurs to uncover, develop, and put into practice Babson’s proprietary method, called Entrepreneurial Thought and Action® (ET&A™), regardless of the type of organization they are in.  The tenets of the course are applicable in all organizations but there is an emphasis on becoming and being entrepreneurial inside a large existing organization.  Participants will assess and develop their own entrepreneurial skills and learn how to apply them in their particular organizational setting (corporate, non-profit, government, etc.).  The focus is on how to apply the concepts of ET&A and other frameworks in order to affect entrepreneurial outcomes in any organizational setting. Participants will benchmark from existing research within Fortune 500 companies, popular press books, case studies, mini-cases, videos, experiential exercises, business press articles, and other relevant material.