KenAcademy, in collaboration with Babson, is bringing world-class entrepreneurial education to enable Indian entrepreneurs – to grow their businesses and compete in the Global markets.

The course title is based on a concept from Geoffrey Moore’s book “Crossing the Chasm” in which the author talked about “the concept of gorillas, chimpanzees, and monkeys: large companies, medium companies, and small companies. How do they approach innovation differently? They approach it very differently: your budget allocation is different, your project choices are different, your target segments are different.”

This model is a helpful way to understand how different-sized companies tackle innovation and what mistakes they make based on their size and particular challenges. For example, with small companies (aka “monkeys”), “innovation dies because of starvation. In a large gorilla, innovation actually dies because of obesity. They throw too much money too prematurely, and if you spend too much money too early, the finance people will expect very fast returns.”

Start Small
Speaking of monkeys and small companies, Jay had some thoughts that are sage advice to those entering the start-up world. And, surprisingly, that advice is not to dream big.

In-person session by renowned Babson professor.

Event Structure: